Building a distributor-ready tool assortment

A strong assortment is easier to understand, stock and sell. It should cover clear user tasks without creating unnecessary overlap between models.

Start with the core applications in your target channel. Define the good, better and best positions only where the user can understand the difference through specification, durability, ergonomics or included accessories.

Consistent naming, packaging hierarchy and accessory compatibility make the range easier for sales teams and buyers to navigate. The product plan and packaging plan should be developed together.